Case Study: Bosch boosts CES engagement with SSDM’s social media campaign

BOSCH boosts Facebook follows 811% with SSDM

Bosch USA, a leader in global technology and IoT, faced the challenge of changing market perceptions and managing its social media presence for the Consumer Electronics Show (CES). With only three weeks until the event, they engaged vendor SSDM to develop a new strategy while still working with their outgoing agency.

SSDM implemented a strategic, segmented social media plan to promote Bosch's CES attendance and IoT focus. This involved near-constant communication, an onsite strategist, and targeted content. The results were significant, including an 811% increase in new Facebook follows, a 787 increase in Twitter impressions, and a 226 increase in Twitter profile visits, successfully enhancing Bosch's online brand.

BOSCH