Case Study: W.H. Reaves increases capacity and grows assets without adding staff with SS&C Advent

W.H. Reaves - Customer Case Study

W.H. Reaves, a 28-person New Jersey asset manager and broker‑dealer, needed to replace its in‑house portfolio accounting system ahead of Y2K and to improve workflow efficiency as assets grew. The firm selected SS&C Advent’s Axys® in 1997 and subsequently added Moxy®, the FIX protocol module, and Advent Custodial Data® (ACD) to automate trade order management, broker communication, and custodial feeds.

SS&C Advent delivered an integrated solution—Axys, Moxy, FIX and ACD—that automated trading and reconciliation (ACD pulls feeds from over 500 custodians), enabled daily one‑click reconciliations, and cut manual‑entry errors. The result: W.H. Reaves significantly streamlined operations, increased capacity without adding headcount, improved staff retention, and today leverages roughly 70% of ACD’s capability while avoiding downtime through single‑vendor compatibility.

W.H. Reaves

David M. Pass

Vice President, Chief Compliance Officer, and Head of Operations