Case Study: Cetera Financial Group achieves a three‑month APX migration, seamless service and doubled performance with SS&C Advent

Cetera Financial Group - Customer Case Study

Cetera Financial Group, a family of three independent broker‑dealers that provides a consolidated technology workstation to over 2,500 advisors, needed to separate from its former parent and transfer 74,000 portfolios (approximately $17.5 billion in assets) hosted on Advent Portfolio Exchange (APX) into its own data center within a three‑month window. To execute this rapid, high‑risk migration while preserving extensive customizations, Cetera engaged SS&C Advent and its APX Project Management Services.

SS&C Advent applied its proven project planning methodology — including a focused two‑day planning session, clear lines of communication, and tailored system adjustments — to migrate all accounts ahead of deadline and with minimal user impact. The result: 74,000 portfolios and $17.5B in assets moved with downtime under the one‑week target, the rebuild completed in three months (versus an 18‑month effort previously), and live system performance approximately doubled, delivering seamless service to Cetera’s 2,500 advisors.

Cetera Financial Group

Leda Csanka

, Vice President and Chief Information Officer