Case Study: Waterbourne Beach Festival achieves record event growth with Squid Group

Waterbourne Beach Festival draws 10,000 attendees with Squid Group

The Waterbourne Beach Festival, an annual event, engaged Squid Group for comprehensive event marketing and management services to grow the festival and enhance its branding. The challenge was to elevate the 2023 event, which included a world cup wingfoiling competition, and effectively market it to a broad, all-ages demographic both locally and internationally.

Squid Group implemented a multi-faceted solution including a brand refresh, a digital advertising campaign on Facebook and Instagram, and extensive media outreach. The results were significant, achieving a social media reach of 1.1 million, over 10,000 attendees, 13,000 website visitors, and international TV news coverage on 16 channels. Squid Group also successfully managed sponsor relationships, securing new partners for the event.

Waterbourne Beach Festival