Case Study: Value Motors achieves nationwide campaign reach with Squid Group

Value Motors launches a 12-month $5,000 giveaway with Squid Group

Value Motors, a key player in the New Zealand automotive industry, wanted to scale its national presence with a major promotional campaign. Their challenge was to transform a dealership-led $5,000 monthly cash draw into a scalable, nationwide initiative that would reward customers and reinforce real sales behavior. They engaged the vendor Squid Group to lead the strategic partnership, ambassador integration, and digital rollout.

Squid Group implemented a solution that combined high-profile talent brokerage with a multi-channel digital strategy. They brokered partnerships with ambassadors William Waiirua and Billy Proctor and produced high-energy video content for social media. A coordinated digital rollout across Google Ads, Facebook, Instagram, and TikTok ensured sustained reach. The results for Value Motors included a successfully transformed nationwide campaign, official ambassador alignments, and consistent high-impact market visibility, keeping the brand front-of-mind for car buyers. Squid Group established a strong, scalable brand platform to support the client's growth.

Value Motors