Case Study: Synthony achieves sold-out tour success with Squid Group's regional tour poster design

Synthony’s 2023 Regional Tour sells out with Squid Group

Squid Group was approached by Synthony to design the posters and artwork for its 2023 Regional Tour across New Zealand. The challenge was to adapt Synthony's existing, strict brand guidelines into modern marketing assets that would effectively fit the current market and support a comprehensive festival series.

Squid Group created a suite of event graphics for digital billboards, social media, event websites, and print media. The solution successfully amplified the tour's marketing, which resulted in sold-out shows and made the entire tour a huge success.

Synthony