Case Study: Shihad sells out its final tour with Squid Group's digital marketing

Shihad sells out Wellington show in 10 hours with Squid Group

The customer, Shihad, a New Zealand heavy band, required a digital campaign to promote their historic final tour. The vendor, Squid Group, provided a full digital rollout service to generate hype and drive ticket sales for the headline shows and festival appearances.

Squid Group implemented a strategy that included creating new video and visual content, optimizing the campaign in real-time, and managing strategic announcements for surprise pop-up shows. This approach resulted in a record-breaking tour that sold out Spark Arena, New Zealand's largest indoor venue, with a secret Wellington show selling out in 10 hours. Squid Group's work also led to a venue upgrade in Christchurch to accommodate demand and generated thousands of engagements through a Harley Davidson giveaway.

Shihad