Case Study: Shapeshifter sells out four shows with Squid Group

ShapeShifter sells out four shows in one week with Squid Group

Squid Group, a digital marketing agency, helped Shapeshifter, one of New Zealand's top live electronic acts, sell tickets for their national tour. The challenge was to drive ticket sales and generate significant audience demand for the band's shows across the country.

The solution implemented by Squid Group involved a comprehensive digital marketing campaign. They utilized targeted Facebook and Instagram ads with engaging visuals, TikTok ads that leveraged viral trends to reach a younger audience, and a Google Ads campaign focused on display ads. They also launched a personalized email marketing campaign to the band's fans. As a result of these efforts by Squid Group, the Auckland show sold out in just one week, and due to overwhelming demand, an extra show had to be added in Hamilton, leading to four sold-out performances.

ShapeShifter