Case Study: Shapeshifter boosts music streams and engagement with Squid Group

ShapeShifter boosts YouTube and Spotify plays with Squid Group

Shapeshifter, a New Zealand band, partnered with Squid Group to generate awareness and increase streams for their two new songs, "Runaway" and "Crystal Eyes," on platforms including Spotify, YouTube, and Apple Music. Their primary challenge was to drive plays and encourage listeners to add the tracks to their liked songs, targeting their core audiences in New Zealand and Australia while also expanding their global reach.

Squid Group implemented a multi-platform digital marketing campaign using YouTube TrueView ads, Spotify audio ads and sponsored playlists, and targeted advertising on Facebook and Instagram. The strategy successfully generated a significant increase in plays on both YouTube and Spotify, expanded the band's international fan base, and encouraged high levels of engagement and playlist adds. The campaign for "Crystal Eyes," which featured an innovative AI-generated music video, also significantly strengthened Shapeshifter's overall brand awareness.

ShapeShifter