Case Study: Sensory Corner boosts engagement and sales with Squid Group’s Facebook marketing strategy

Sensory Corner lifts ROAS from $6 to $20 with Squid Group

Sensory Corner, a retailer specializing in sensory modulation products like weighted blankets and chew jewelry, needed a unique approach to connect with its niche market and build brand awareness beyond standard ad campaigns. To address this, they partnered with Squid Group.

Squid Group implemented a new strategy centered on creating professional video content featuring expert talent like physiotherapists. These videos were used as the cornerstone of Sensory Corner's social media campaigns to educate and engage a broader audience. This approach significantly increased the Return on Ad Spend (ROAS) from $6 to $20 and successfully reached new market segments.

Sensory Corner