Case Study: Ora Toa increases awareness with Squid Group's digital marketing strategy

Ora Toa launches 9-part video series with Squid Group to boost awareness

Squid Group partnered with Ora Toa, a group of healthcare clinics in the Porirua and Wellington regions, to help them raise awareness of their services. The challenge was that Ora Toa had no prior digital marketing presence and needed to build visibility from scratch to share their story and engage their community.

Squid Group implemented a comprehensive digital marketing solution, which included creating all necessary ad accounts and tracking infrastructure. A core part of their strategy involved the planning and targeted distribution of a 9-part video series. This allowed Squid Group to effectively tell Ora Toa's story, reach the right demographics, and successfully increase the clinic's digital footprint and community engagement.

Ora Toa