Case Study: New Zealand Design Week doubles revenue and boosts attendance with Squid Group

New Zealand Design Week doubles revenue and lifts attendance 83% with Squid Group

New Zealand Design Week (NZDW), the nation's premier design festival, partnered with Squid Group to expand its reach beyond a niche audience and increase the commercial value of its flagship events. Their challenge was to convert "design-curious" enthusiasts into committed ticket holders while increasing attendance overlap between different session types.

Squid Group implemented a full-funnel digital media strategy across Google, Facebook, and TikTok, utilizing dynamic short-form video and on-site creative documentation. This solution delivered record-breaking commercial success for NZDW. Squid Group successfully doubled the event's ticketing revenue, achieved a 70% growth in registrations, and increased total individual attendance by 83% from the previous year.

New Zealand Design Week (nzdw)