Case Study: L.A.B sells out global tour venues with Squid Group's digital marketing strategy

L.a.b sells out multiple stadium tours with Squid Group

The customer, L.a.b, is a New Zealand band that sought to sell out its first-ever international tour across Australia, the USA, the UK, and Europe. Their challenge was to generate awareness and drive ticket sales in new markets where they had never performed before. They engaged the vendor, Squid Group, to manage their digital event marketing strategy using platforms like Google Ads, Facebook, and TikTok.

Squid Group implemented a multi-platform digital strategy to meet this challenge, leveraging TikTok, Facebook, Instagram, Google Ads (including Search and Display), and YouTube Ads. This approach was designed to generate widespread awareness and conversions in each target region. As a result of this strategy, Squid Group successfully helped L.a.b sell out multiple venues on their global tour.

L.a.b