Case Study: Inchcape boosts LDV sales with Squid Group's video campaign

Inchcape drives a ton of leads and engagement with Squid Group's LDV video campaign

Squid Group partnered with Inchcape, which owns the LDV franchises in New Zealand, to address the challenge of boosting vehicle sales and building the dealerships' brand. The customer needed more than standard advertising; they required a campaign that would grab attention, showcase the vehicles' features, and drive customers to their yard.

The solution implemented by Squid Group was a dynamic video campaign, for which they handled the entire process from concept development and scriptwriting to production and post-production. The final content performed exceptionally well, boosting online engagement, driving more inquiries, and increasing sales at the Inchcape yard. The client reported that the videos were "killing it and bringing in a ton of leads and engagement," demonstrating the measurable impact of Squid Group's work.

Inchcape