Case Study: Australian Wine Company launches custom wine labels with Squid Group

Australian Wine Company launches custom wine labels with Squid Group in a half-day video shoot

The Australian Wine Company, an Australian-based wine manufacturer and hospitality venue, approached Squid Group to help launch its new product: custom wine labels for wine bottles. Their challenge was to promote this new offering in a way that would capture its creative and personal nature, moving beyond simple product sales to showcase the unique experiences it enables for special occasions.

Squid Group developed a comprehensive marketing strategy that included a half-day video shoot at the customer's venue, utilization of existing video content, video editing, and a managed digital marketing launch across social media. This approach successfully positioned the custom wine labels as a premium offering, resonating with both existing customers and new leads to create a strong product launch for the Australian Wine Company.

Australian Wine Company