Case Study: United by 2022 achieves 25% growth in partnerships with Squibble

United by 2022 grows partnerships by 25% with Squibble

United by 2022, the official legacy charity of the Birmingham 2022 Commonwealth Games, faced a strategic challenge. They needed to shift perception, sharpen their message, and create an inspiring website as they transitioned to requiring private sector income. The vendor, Squibble, engaged them in a Strategy & Clarity Workshop to define goals and build a clear roadmap.

Squibble implemented a user-focused website strategy with a confident tone of voice and bold design aligned to the charity's legacy. This solution delivered a significantly improved digital presence. The measurable results included a 25% growth in commercial partnership enquiries, a reduction in bounce rate to 30%, and a doubling of average time on page to over six minutes.

United by 2022