Case Study: Under The Hammer achieves trusted online property auctions with Squibble

Under The Hammer launches a custom auction platform in 6 months with Squibble

Under The Hammer, a property auction company, sought to develop a unique online auction platform from the ground up. Their challenge was to create a bespoke solution that integrated with their order-fulfilment system and prioritized customer trust and user-friendliness, moving away from pre-existing themes. They engaged the vendor, Squibble, for this web design and development project.

Squibble addressed this by creating a custom platform with a heritage-inspired logo to build credibility and implementing a unique anti-gazumping rule to foster user trust. They seamlessly integrated the new website with the client's backend order-fulfilment system using a custom API. The solution, which included competitor research to inform its design, successfully delivered a streamlined and efficient buying process for prospective property owners.

Under The Hammer