Case Study: Tech WM strengthens its brand identity with Squibble

Tech WM evolves its brand in 2 weeks with Squibble

The customer, Tech WM, a tech community organization, needed to evolve the branding identity for its Birmingham Tech Week event to reflect its growth and innovative spirit. The vendor, Squibble, was engaged to provide branding services to create a versatile and impactful logo and design system for a wide range of marketing and event materials.

Squibble developed a flexible logo featuring the iconic Birmingham bull intertwined with a code symbol, which became instantly recognizable within the tech community. The solution included creating merchandise assets and integrating a new entity, Tech WM, into the existing framework. According to the CEO of Tech WM, Squibble's work was instrumental in elevating the brand's profile and boosting engagement across various digital platforms.

Tech WM