Case Study: MOBLOX achieves bold market positioning with Squibble

MOBLOX builds a challenger brand in 6 months with Squibble

Squibble partnered with Moblox, a telecom startup backed by Piers Linney, to help them establish a strong market position against established industry giants. The client's key challenges were to develop a bold brand positioning as a challenger, encourage a more audacious and innovative market strategy, and ensure consistency in their branding and messaging for a successful market entry.

To address this, Squibble developed a comprehensive brand positioning strategy and a suite of versatile, easily manageable brand assets. This solution guided Moblox to carve out a unique position in the competitive telecom industry and cultivate a bold brand persona. As a result, Moblox successfully emerged as a compelling challenger brand with a cohesive and impactful identity. The CEO, Piers Linney, stated that Squibble was instrumental in aligning their brand positioning and provided continued creative support for their campaigns.

Moblox