Case Study: LearnPro Group achieves scalable cross-selling and a unified multi-brand website with Squibble

LearnPro Group cuts bounce rate to 20% with Squibble

LearnPro Group, a company formed by merging four product businesses, faced the challenge of consolidating its brands into a single group website to enable cross-selling opportunities without losing the individual credibility of each brand. They engaged the vendor Squibble for strategy workshops and web design services to address this complex, multi-brand project.

Squibble implemented a solution by creating a branded house architecture with a shared design system and unique color palettes for each brand. They used a custom ChatGPT framework for scalable content creation and rolled out the new structure in phases. The results included a significantly reduced bounce rate of 20% (down from a 40% average), a faster page load speed of 0.7 seconds, and an increased average time on site to 4 minutes and 30 seconds, demonstrating the solution's measurable success.

LearnPro Group