Case Study: Kersaint Cobb improves user experience and boosts sample orders with Squibble

Kersaint Cobb improves website UX in 1 month with Squibble

Kersaint Cobb engaged the web design vendor Squibble to replace its existing content management system and revamp its e-commerce location pages. The challenge was to create a more user-friendly and customer-centric website that would provide a better experience for visitors and give the marketing team greater control over content and functionality.

Squibble implemented a solution focused on a detailed analysis of user behavior, which included refining the filtering experience and creating a carpet quiz to help overwhelmed users make product choices. The main goal was to streamline the user journey by reducing clicks and simplifying navigation. As a result, Squibble delivered an immediate uplift in sample orders and significantly improved key metrics like bounce rate and time on site for Kersaint Cobb.

Kersaint Cobb