Case Study: CreaTech Frontiers builds a bold regional brand and website with Squibble

CreaTech Frontiers secures 250 applicants and £300,000 with Squibble

CreaTech Frontiers approached Squibble with the challenge of defining the voice, strategy, and identity for their new program supporting creative and tech talent in the West Midlands. They needed to shift perceptions and build trust in an often-overlooked region, moving beyond a simple logo or landing page to create something genuinely different from traditional funding schemes.

Squibble implemented a comprehensive solution, beginning with a Strategy & Clarity Workshop to align stakeholders. They developed a warm and energetic brand identity, including a logo that balanced ambition with approachability, and built a central website to act as a clear hub for the program. The results for CreaTech Frontiers were significant, with 250 applicants applying to the program, 35 businesses selected for the first cohort, and £300,000 allocated for the first funding round.

CreaTech Frontiers