Case Study: Ibizamode lowers acquisition costs with Squeezely

Improve using Conversions API

Ibizamode wanted to improve measurement for its Facebook advertising campaigns and lower acquisition costs. To get started quickly, the company used Squeezely’s customer data platform, Spotler Activate, to implement the Conversions API and strengthen campaign tracking beyond pixel-based measurement.

With Squeezely’s Spotler Activate and Conversions API setup, Ibizamode improved event measurement and campaign optimization. In the two months after going live, Facebook recorded up to 19% more AddToCart events and 33% more Purchase events, while cost per purchase fell by 20% and cost per add to cart dropped by 26%.

Ibizamode