Case Study: Yard Force achieves doubled conversions and 85% more search traffic with Squashed Pixel Shopify migration

Yard Force doubles conversions with Squashed Pixel

Yard Force, a global outdoor power equipment brand, needed a direct-to-consumer Shopify store capable of showcasing its technically complex product range. Their existing UK web presence lacked the necessary eCommerce functionality for proper product discovery and purchasing. They engaged Squashed Pixel to design, build, and migrate a new store that could handle detailed specifications while providing a seamless customer experience.

Squashed Pixel implemented a customized Shopify build featuring enriched product data, a product comparison tool, and BazaarVoice reviews integration. They also integrated customer support portals and launched a content and SEO strategy. Post-launch, Yard Force saw sales double month-on-month, with a 600% increase during peak season, and both conversion rates and search traffic significantly increased. The vendor's solution provided a scalable platform for the brand's UK DTC growth.

Yard Force