Case Study: Wineware boosts sales and conversion with Squashed Pixel's Shopify replatform and B2B trade experience

Wineware boosts sales 10% in 30 days with Squashed Pixel

wineware, a retailer of wine accessories and glassware, faced a challenge as their trade customer base grew. Their existing NopCommerce site was not built for B2B, lacking features like personalized pricing and tailored purchase flows. They needed a replatforming solution that could provide a dedicated trade experience without the high cost of a Shopify Plus license.

Squashed Pixel migrated wineware to Shopify and built a dedicated trade area within the standard store using the Wholesale Hub app as a foundation, enhanced with custom development. This solution provided trade-specific features like login gates, exclusive product visibility, and PO number capture. The results for wineware were significant, including a 10% increase in sales, an 8% rise in average order value, and a 13% boost in conversion rate within 30 days of launch, all achieved without upgrading to Shopify Plus.

Wineware