Case Study: Super Rare Games boosts sales and search traffic with Squashed Pixel

Super Rare Games boosts sales 53% with Squashed Pixel

Super Rare Games, a publisher of limited-run physical video games, faced unique ecommerce challenges due to their constantly cycling product catalogue. Their Shopify store had technical SEO and page speed issues that were holding back performance amidst increasing competition. They partnered with Squashed Pixel for a site health check, technical SEO, and page speed optimization to build a stronger foundation for growth.

Squashed Pixel implemented a comprehensive solution including technical SEO fixes, jQuery replacement with vanilla JavaScript, and image optimization to improve Core Web Vitals. They also integrated Judge.me for product reviews and configured AI readiness with a knowledge base. The results included a 53% increase in sales, a 62% rise in search traffic, and all Core Web Vitals moving into the 'Good' range. Squashed Pixel's work provided the technical foundation for Super Rare Games' sustained organic growth.

Super Rare Games