Case Study: Saracen Horse Feeds achieves scalable, conversion-led ecommerce growth with Squashed Pixel Shopify build

Saracen Horse Feeds launches a 4% conversion Shopify store with Squashed Pixel

Saracen Horse Feeds, an established equine nutrition manufacturer, partnered with Squashed Pixel to build a new standalone Shopify store. The challenge was to create a mobile-first, performance-led ecommerce experience that would drive more orders, support a phased product rollout, and protect SEO value, all while making product selection easier for their diverse customer base.

Squashed Pixel implemented a hybrid build approach using the Shopify Horizons theme as a foundation and layering in bespoke design and functionality. The solution resulted in a conversion-led, scalable store with a strong 4% conversion rate in a recent month and month-on-month increases in orders and customers. The vendor built the right foundations for Saracen Horse Feeds to grow their product range and focus on future optimizations.

Saracen Horse Feeds