Case Study: Nala’s Baby boosts engagement and conversion with Squashed Pixel

Nala’s Baby boosts conversion 11% with Squashed Pixel

Nala's Baby, a provider of natural baby skincare products, partnered with Squashed Pixel to better understand its customer base and improve its mobile-first shopping experience. The challenge was to gain insights into purchase motivations to inform marketing and product development, particularly for gifting, while enhancing the site for a predominantly mobile audience and expanding offerings without cluttering the online experience.

Squashed Pixel implemented a mobile-first Shopify design, adding intuitive navigation paths for products and gifts and integrating tools like Klaviyo for customer insights. The solution included customizable landing pages for marketing campaigns and features to promote user-generated content. As a result, Squashed Pixel helped Nala's Baby achieve an 11% increase in both average time on site and conversion rate, a 6% rise in returning customers, and significant growth in gifting-related sales.

Nala’s Baby