Case Study: Midori Matcha launches a premium Shopify store and brand identity with Squashed Pixel

Midori Matcha lands first retail placement in 1 week with Squashed Pixel

Midori Matcha, a premium UK-based tea brand, sought to launch with a cohesive and premium brand identity, packaging, and eCommerce presence. Their challenge was to translate their ethos of calm and wellness into a thoughtful experience across all touchpoints while establishing a strong technical foundation for future growth. They enlisted Squashed Pixel to handle the complete launch, including brand creation, packaging design, and Shopify store setup.

Squashed Pixel designed a clean brand identity, crafted retail-ready packaging, and built a customised Shopify store integrated with key tools like Judge.me for reviews and Littledata for analytics. The solution provided a solid foundation for growth, resulting in strong early signals including healthy session volume and high buying intent. Just one week after launch, the new branding helped secure Midori Matcha's first retail placement, demonstrating the project's immediate impact.

Midori Matcha