Case Study: Fitz George achieves a premium direct-to-consumer online brand with Squashed Pixel

Fitz George launches luxury Shopify brand with Squashed Pixel and a lifetime guarantee on every bath and basin

The customer, Fitz George, is a high-end British brand specializing in luxury stone baths and bathroom products. They needed to partner with an agency, Squashed Pixel, to develop a new brand and online experience to reach new customers and transition to a direct-to-market sales model.

Squashed Pixel addressed this by first creating a new logo and brand identity for Fitz George. They then utilized a Shopify ecommerce theme to build a premium online store, imported the product catalog, and optimized the site for search engines. The vendor, Squashed Pixel, successfully delivered a complete solution that positioned the luxury brand for direct online growth.

Fitz George