Case Study: AniMac achieves higher Shopify conversions with Squashed Pixel

AniMac boosts conversion rate 78% with Squashed Pixel

AniMac, a company producing protective wear for animals, faced challenges with technical SEO, accessibility, and a subpar mobile experience on their Shopify store. They needed a clear, prioritized plan to address these issues while managing day-to-day operations. They enlisted the help of Squashed Pixel for consultancy services to cut through the noise and provide expert guidance.

Squashed Pixel implemented a solution focused on technical SEO, structured data, accessibility improvements, and a mobile-first UX redesign. This work resulted in a conversion rate increase of 78%, a 49% rise in checkout completion, and a 65% reduction in discounting. The vendor provided AniMac with a solid technical foundation for sustainable growth.

AniMac