Case Study: Nielsen boosts marketing ROI with Squark AutoML

Nielsen Creates Marketing Value With Squark AutoML

Nielsen, a digital marketing organization, needed a better way to optimize messaging by stage in the customer journey and focus sales teams on high lifetime value opportunities. To solve this, Nielsen used Squark AutoML to improve prioritization of responses to lead generation programs and better predict which prospects were most likely to become qualified leads and revenue opportunities.

Squark integrated data from systems like Salesforce and Pardot to help Nielsen analyze who prospects were, what content they engaged with, and where they interacted with the brand. The solution enabled faster, more accurate marketing decisions and delivered an 8X increase in ROI on paid media and content creation spend, according to Nielsen.

Nielsen

Bett House

Vice President Demand Generation