Case Study: Sadie Williams makes her collections stand out online with Squarespace

How Sadie Williams uses Squarespace to make her collections stand out online

Sadie Williams is a London-based fashion designer who blends modern design with textile-driven craft. As an independent label, she juggles studio management, production partnerships and promotion, and needed a simple way to showcase seasonal collections, communicate her brand identity (colors, textures and fabrics) and direct buyers to stockists without running a full e-commerce shop.

By using Squarespace’s customizable templates and high-quality image galleries, Sadie presents photos, video and audio consistently across devices, highlights where her pieces are sold, and updates the site quickly between seasons. The result is a polished, on‑brand online presence that makes her collections stand out, reduces site-management time, and helps translate her creative vision to a broader audience.

Sadie Williams

Sadie Williams

Sadie Williams