Case Study: Kyrgies scales product and model photography with Squareshot

How footwear brand scaled from test shots to a full visual refresh (without breaking a sweat)

Kyrgies, a responsibly made footwear brand, needed to update its visual identity and website but was hesitant to commit to a large-scale production. Their challenge was to find a photo studio that would allow them to start with a small, low-risk test shoot to assess quality and process before scaling up. They sought a partner to help with both product and model photography for a more cohesive look from vendor Squareshot.

The solution involved starting with a minimal $300 project from Squareshot. After being pleased with the initial results, Kyrgies gradually scaled its engagement, commissioning shoots of 29 images and then 131 images, blending product and model work. This led to a complete brand visual refresh. The results included achieving a consistent look and feel across all assets, with the CEO confirming the upgrade was a success and that they would work with Squareshot again.

Kyrgies

Barclay Saul

Chief Executive Officer