Case Study: poth builds a premium skincare launch with Squareshot

How clear, minimal photography helped poth launch a premium yet approachable skincare brand building trust and texture from day one

The skincare brand poth needed to establish a premium and trustworthy visual identity for its launch without the benefit of an existing brand legacy. Their challenge was to communicate product quality, texture, and a minimalist aesthetic through photography alone to build immediate consumer confidence. They engaged the product photography service Squareshot to create a foundational visual system.

Squareshot provided a complete suite of launch assets, including white-background e-commerce shots, grey-background variants, and detailed texture swatches. This visual system delivered clarity and a consistent, high-end aesthetic that made the new brand look established. The result was a cohesive and polished launch, with poth receiving positive customer feedback on their imagery, which helped build credibility and effectively communicated the brand's value before purchase.

Poth

Charles Warden

Founder