Case Study: Battle Sports boosts PDP conversion with Squareshot on-white photography

How Battle Sports used consistent on-white photography across 48 shoots to create a repeatable, performance-driven PDP system

The customer, Battle Sports, a performance gear brand, faced the challenge of scaling its product catalog while maintaining visual consistency and trust on its product detail pages. Inconsistent photography raised questions for its discerning athletic customers. To solve this, they partnered with the vendor, Squareshot, to implement a system of on-white product photography.

Squareshot implemented a repeatable, systematic approach to on-white photography across 48 shoots. This solution delivered clarity and consistency, which led to measurable results including a 15% increase in PDP conversion rate, a 17% growth in organic traffic to product pages, and a 75% reduction in image revisions. The long-term partnership with Squareshot provided Battle Sports with operational efficiency and a reliable visual standard that built customer confidence.

Battle Sports

Bradley Cundall

Director of E-Commerce & Growth Marketing