Case Study: iQ Natural boosts sales by 20% with Squareshot product photography

How Online Beauty Store Founders Increased Sales by 20% with Product Images

iQ Natural, an all-natural makeup and organic skincare company, faced challenges with its do-it-yourself product photography. The founders were frustrated with the poor quality of their images, which failed to showcase their products effectively and led to wasted marketing spend and lost customers. They sought a solution for their beauty product photography.

The company outsourced its photography to Squareshot. Using Squareshot's service, iQ Natural received new, high-quality images for all its sales channels. This change resulted in a sales increase of over 20%, which allowed the company to hire new team members and expand its product range and charitable outreach.

iQ Natural

Rabecka Houfek

Founder and CEO