Case Study: Notus Electronics Ltd. simplifies custom dealer ordering with Squareflair

Notus Electronics Ltd centralizes dealer orders with Squareflair

Squareflair partnered with Notus Electronics Ltd, a manufacturer of specialized marine electronics, which faced the challenge of managing complex, custom orders from its global dealers. The challenge was that standard ecommerce platforms were unsuitable because every order was unique, requiring variable pricing, engineering review, and a custom order-management process rather than online payments.

The solution implemented by Squareflair was an order builder platform built on Shopify, which provided dealers with a familiar ecommerce-like interface for browsing, configuring, and submitting orders. This modernized Notus's workflow without changing its back-end operations, centralizing the process and providing greater visibility and consistency. The result was a transformed digital workflow that improved dealer engagement and order tracking for the organization.

Notus Electronics Ltd