Square1
50 Case Studies
A Square1 Case Study
Beat 102-103, a leading youth radio station in Ireland, required a complete refresh of its digital platform to address issues with site stability, page speed, and advertising delivery. They approached vendor Square1 and its Publisher Plus service, seeking a partner with publishing sector expertise to rebuild their site on a tight deadline and provide a foundation for future growth.
Square1 rebuilt the station's website with a focus on front-end performance and an integrated audio player. The results were significant, with page load times reduced by over 50% and site stability issues completely resolved. The new platform also delivered much-improved advertising targeting capabilities and viewability figures, providing greater benefits to their advertisers and setting the stage for increased audience engagement and revenue.