Case Study: Honor raises awareness for ALS with Square Elephant Productions

Honor launches #HONORtheChallenger in 1 week with Square Elephant Productions

The customer, Honor, a leading global provider of smart devices, sought to generate awareness for its #HONORtheChallenger campaign celebrating individuals who achieve the extraordinary. The challenge was to create a compelling film that showcased how technology can transform the life of someone with Motor Neurone Disease (MND). Square Elephant Productions was commissioned to produce this film.

Square Elephant Productions filmed the story of Bernard Muller, who uses eye-tracking and AI technology to communicate and create digital art after being paralyzed by ALS. The solution involved filming in multiple countries and incorporating Bernard's own computer-generated narration. The resulting film was broadcast internationally, raising awareness for ALS and demonstrating the campaign's message. Square Elephant Productions successfully delivered a powerful narrative that amplified Honor's campaign goals.

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