Case Study: Equilibrium Debt Recovery achieves 685% ROI with Square Balloon's branding, website, and social media marketing

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Preview of the Equilibrium Debt Recovery Case Study

Equilibrium Debt Recovery achieves 685% ROI with Square Balloon

Equilibrium Debt Recovery, a no win, no fee debt recovery agency, was a new company struggling to find clients in a sensitive financial sector. Its founder, Alan Mills, was initially skeptical about marketing, especially social media. He approached Square Balloon for a logo but was unsure how to generate a consistent stream of enquiries for his new business.

Square Balloon advised against immediate branding, instead focusing on lead generation. Once the client was ready, the vendor created a new website designed to convert visitors and launched a multi-platform social media campaign on Instagram, Facebook, and LinkedIn. Square Balloon's diligent strategy changed the client's mind, delivering a remarkable 685% return on investment for their marketing campaigns.


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