Case Study: FarmToHome grows local food access with Squads Member Fund

FarmToHome reaches four Dutch provinces with Squads

FarmToHome, a Dutch startup founded by Ukrainian entrepreneurs, struggled to help small and medium-sized farms reach customers directly. The challenge was to provide consumers with convenient and affordable access to fresh, local food without the farmers having to divert resources from growing to selling. The vendor, Squads, through its Squads Member Fund, invested in the startup to address this gap.

The solution implemented by Squads was an investment from its community-run fund, providing capital and access to its network of experts. This supported FarmToHome's tech and logistics platform, which connects farms to consumers via an app for ordering and delivery. As a result, FarmToHome expanded to serve half of the Netherlands' population across four provinces, achieving strong customer retention, positive reviews, and a measurable reduction in environmental impact through less waste and fewer food miles.

FarmToHome