Case Study: Aequus builds a scalable real-time bidding mediation platform with Squads

Aequus launches a real-time bidding mediation platform in 6 months with Squads

Aequus, a new venture in mobile ad tech founded by industry veterans, faced the challenge of breaking into a market dominated by a few large, potentially biased mediation platforms. They needed to build a complete, independent mediation platform with real-time bidding capabilities from the ground up, and do it rapidly to capitalize on market opportunity. They turned to the vendor, Squads, to provide the expert teams necessary to manage this complexity and accelerate development.

Squads provided several specialized teams that built the entire Aequus platform, including a scalable infrastructure, backend services for configuration and real-time bidding, and an intuitive publisher portal. The solution was built to handle massive scale, growing from 20 to 2 million auctions per minute. As a result of this partnership, Aequus successfully onboarded publishers, thrived during industry consolidation, and was acquired by Moloco in October 2022, demonstrating the significant value created by Squads.

Aequus