Case Study: LeadGenius achieves faster, higher-quality data delivery with Squadex

LeadGenius accelerates delivery and accuracy of the data with automation expertise from Squadex

LeadGenius, a B2B lead data provider, needed to replace a manual, inconsistent data processing workflow with a scalable, automated pipeline. Squadex was brought in to improve data quality, consistency, and fault tolerance while preparing the platform to run reliably on AWS.

Squadex implemented an Apache Spark-based processing pipeline on Amazon EMR, with storage and access layers built on Amazon S3, RDS (PostgreSQL), Redshift, and Elasticsearch. The solution automated data cleaning and enrichment, improved speed and accuracy, and helped LeadGenius launch sales and marketing activities ahead of schedule, with a 2-month time to market for handling 500 GB of data across 35 billion records.

LeadGenius

Prayag Narula

Chief Executive Officer