Case Study: Publica improves incident response with Squadcast

How Publica upgraded its incident response by setting up appropriate escalations and on-call rotations

Publica, a remote D2C marketplace for digital content, needed a better incident management and alerting solution to support its high-uptime business. With more than 250 customers and over 1M monthly active users, the team was struggling with haphazard alerting, unclear incident ownership, and poor on-call coordination that increased response times and stress.

Publica chose Squadcast as a more affordable, easier-to-use alternative to PagerDuty, using its escalation policies, instant push/SMS alerts, and fixed on-call rotations. Squadcast helped Publica improve communication and ownership, reduce MTTA and MTTR, and deliver faster incident response that led to happier customers.

Publica

Franco Gilio

Co-Founder and CTO