Case Study: Milk Moovement improves incident response and reduces alert fatigue with Squadcast

How Milk Moovement elevated Customer Experience by revamping their On-Call and Incident Response processes

Milk Moovement, a cloud-based dairy supply chain software company in Halifax, Canada, needed a better way to handle on-call and incident response. Before adopting Squadcast, the team relied on manual phone-number lists, had unclear escalation paths, limited incident visibility, and too much alert fatigue, which slowed response times and made it harder to meet SLAs.

With Squadcast, Milk Moovement implemented infrastructure monitoring and ChatOps integrations, the mobile app, escalation policies, automation rules, and routing capabilities to streamline on-call management and incident handling. Squadcast helped route alerts to the right responders, improve incident context, and enable faster notifications via Slack and mobile, resulting in significantly improved response times, reduced alert fatigue, and better operational efficiency.

Milk Moovement

Diego Goding

Site Reliability Engineer