Case Study: DNA Footwear boosts sales and cuts costs with SQQUID

A leading footwear retailer boosts sales while reducing costs and opera�onal complexi�es of online merchandising

DNA Footwear, a leading footwear retailer with stores in New York City and an international e-commerce site, was struggling with an expensive, error-prone merchandising setup made up of six separate systems from different vendors. The company needed a simpler, more reliable way to manage online merchandising and fulfillment, and turned to SQQUID for a unified merchandising solution that could integrate with its Runit POS system.

SQQUID replaced the fragmented system with a single, easy-to-use platform for automated catalog updates, double-queue order processing, and merchandising. The new setup helped DNA Footwear launch products faster, increase online sales, and reduce catalog errors, while also cutting system costs by 80% and eliminating the need for specialized merchandising personnel.

DNA Footwear

Daniel Kahalani

Chief Executive Officer