Case Study: WCS Care Group doubles care home page visits with SQ Digital

WCS Care Group doubles care home page visits in 6 months with SQ Digital

WCS Care Group, a not-for-profit care home provider, faced the challenge of an outdated website that hindered online growth and made it difficult for families to research and enquire about care. They partnered with SQ Digital for website design, development, and search engine optimisation (SEO) services to improve their digital presence.

SQ Digital implemented a new, user-focused WordPress website and a targeted SEO strategy. This solution resulted in over 8,000 visits to care home pages in six months, more than doubling previous traffic. Key achievements included a 24.38% increase in organic sessions and significant keyword ranking improvements, such as moving a key term into the top three search results.

WCS Care Group