Case Study: Kangaroo Self Storage boosts traffic and rankings with SQ Digital

Kangaroo Self Storage boosts organic traffic 49% with SQ Digital

SQ Digital partnered with Kangaroo Self Storage, a fast-growing UK provider of secure storage solutions, to lead the digital transition of a complex rebrand from Smart Storage. The strategic challenge was to seamlessly change the brand name while maintaining online visibility, enquiry flow, and bookings without disruption.

SQ Digital implemented a phased digital approach involving careful SEO, content transfers, and targeted PPC campaigns. This strategy preserved the previous brand's search value while building the new Kangaroo identity. As a result, SQ Digital maintained all key rankings, achieving the #1 position for critical search terms. They also drove significant traffic growth, including a 49% increase in organic traffic and a 47% increase in paid traffic, while successfully maintaining lead generation throughout the rebrand.

Kangaroo Self Storage