Case Study: Walman achieves a unified optical brand with Spyglass

Walman relaunches for its next 100 years with Spyglass

Walman, the largest independent ophthalmic company in the U.S., faced a challenge due to its many disparate brand names and divisions. This lack of a unified brand identity caused confusion in the marketplace and made it difficult to serve its B2B customers effectively. The vendor Spyglass was engaged to address this strategic branding issue.

Spyglass recommended that Walman consolidate its identity and rebrand the parent company to create a singular mission and visual brand link across all its businesses. The solution included a new logo, identity guidelines, and a website. The result was a perfectly positioned and trusted brand, which the CEO stated was much better than expected. The new structure also allowed for the seamless integration of newly acquired companies.

Walman